In this project, I crafted a high-conversion landing page for a private villa in Karuizawa. The mission: translate the "silence" of the forest and the "warmth" of modern architecture into a digital experience that drives immediate booking action.
Moving beyond a simple photo gallery, I designed a narrative flow that synchronizes the user’s emotion—from the first visual impact to the final reservation. The minimalist layout, emphasizing the textures of concrete and wood, mirrors the villa’s real-world aesthetic. Strategically placed CTAs connect "inspiration" to "booking" at 100mph, shortening the distance between desire and reality.
While maintaining the villa’s quiet dignity, I optimized every interaction for seamless mobile navigation and SNS integration. This is more than just a website; it is a "Digital Gateway to Serenity"—where every pixel and intentional whitespace breathes the brand’s sophistication.
Overview
Category
Luxury Hospitality & Architecture
Client
Karuizawa Sanctuary
Genre
Brand Experience & Booking Page
Type
FRAMERS Design
Start your journey with a "First Flag" that defines your brand. Whether it’s a vision still taking shape or a complex passion hard to put into words—let’s talk about your "next step" first. From my desk in Tokyo, I am ready to build the exceptional with you.
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